Must Have Features Your Web
Site
Just don’t focus on the
home page, keywords and
titles.
The first step to sales
when customers visit your site to see the products they were
looking for. Of course, search engine optimization and better
rankings can’t keep your customer on your site or make them
buy. The customer having visited your site, now ensure that he
gets interested in your products or services and stays around.
Motivate him to buy the product by providing clear and
unambiguous information. Thus if you happen to sell more than
one product or service, provide all necessary information about
this, may be by keeping the information at a different
page. By providing suitable and easily visible links, the
customer can navigate to these pages and get the
details.
Understanding Your
Target Customer
If you design a website
you think will attract clients, but you don’t really know who
your customers are and what they want to buy, it is unlikely
you make much money. Website business is an extension or
replacement for a standard storefront. You can send email to
your existing clients and ask them to complete a survey or even
while they are browsing on your website. Ask them about their
choices. Why do they like your products? Do you discount prices
or offer coupons? Are your prices consistently lower than
others? Is your shipping price cheaper? Do you respond faster
to client questions? Are your product descriptions better? Your
return policies and guarantees better than your competitor’s?
To know your customer you can check credit card records or ask
your customer to complete a simple contact form with name,
address, age, gender, etc. when they purchase a
product.
Does your website give
enough contact information?
When you sell from a website, your customer can buy your
products 24 hrs a day and also your customers may be from other
states that are thousands of miles away.
Always provide contact information, preferably on every page of
your website, complete with mailing address, telephone number
and an email address that reaches you. People may need to
contact you about sales, general information or technical
problems on your site. Also have your email forwarded to
another email address if you do not check your website mailbox
often. When customer wants to buy online provide enough options
like credit card, PayPal or other online payment
service.
| 
